Why New Apartment Developments Struggle With Consistent Signage

For a potential tenant, the first impression of a new apartment property begins with the sign out front, not the leasing office door. Long before someone goes via a model unit, they have already determined if a property is polished or put together. And, more frequently than developers understand, that initial impression is hampered by something seemingly insignificant: misaligned signage.

When you go around many freshly developed apartment developments, you will notice it right away. The memorial sign at the entry employs a single typeface. The parking signs make use of another. Unit numbers seem to have been bought from a separate catalogue than the leasing office signs. None of this is deliberate, but it adds up and silently indicates that the property was not as well designed as it might have been.

Inconsistent signage isn't only a cosmetic concern. It's a planning and coordination issue, dating back to how complexes are developed, constructed, and leased in stages. Here's why this occurs and how to remedy it.

Source : https://www.sunrisesigns.com/our-blog/apartment-signage-consistency

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