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For a potential tenant, the first impression of a new apartment property begins with the sign out front, not the leasing office door. Long before someone goes via a model unit, they have already determined if a property is polished or put together. And, more frequently than developers understand, that initial impression is hampered by something seemingly insignificant: misaligned signage. When you go around many freshly developed apartment developments, you will notice it rig

Phased development causes a signage difficulty that most developers only find out the hard way: The signs you need on day one of Phase 1 are not the signs you need when Phase 2 begins, and neither are what residents need after the property is completely leased and operational. Order everything at once, and you'll have to repaint or replace signs that don't fit the completed plan. Order signs step by phase with no master design, and you'll wind up with three distinct typefaces