Brand Consistency Starts at the Door: Aligning Your Lobby Sign with Your Logo

When people first enter a business, they typically begin to form opinions in the lobby. Everything in the room tells a story, from the walls to the lighting to the furniture. But what actually stands out? A sign in the lobby.

A lobby sign serves a purpose beyond decoration. It is the brand's face. It is the first thing people notice when they walk in and the last thing they see when they leave. A good sign in the entrance shows that you value your work and are proud of it. It shows that the company behind it cares about them and about quality.

source : https://www.sunrisesigns.com/our-blog/custom-lobby-signs-branding-guide