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If your company operates in more than one city, whether it is three retail stores, a regional restaurant chain, a portfolio of housing developments or a fleet of service trucks distributed across many states, signage is seldom as easy as "just order another sign." Every new location introduces a new set of local suppliers, lead times, pricing quotations, and possibilities for your brand to change somewhat from one address to the next. That is exactly the issue a national sign

Phased development causes a signage difficulty that most developers only find out the hard way: The signs you need on day one of Phase 1 are not the signs you need when Phase 2 begins, and neither are what residents need after the property is completely leased and operational. Order everything at once, and you'll have to repaint or replace signs that don't fit the completed plan. Order signs step by phase with no master design, and you'll wind up with three distinct typefaces

Older apartment communities frequently face a similar impression issue: even if the units have been updated inside, the outside experience remains outmoded. Strategic signage changes are one of the most efficient and cost-effective strategies to entirely revamp that initial impression. From monument signs at the entry to navigational systems throughout the site, signage serves several functions, including branding, navigation, and curb appeal. When done appropriately, it may