Large-scale signage projects seldom fail due to a faulty sign. They fail due to a faulty methodology. A pylon sign that does not correspond to the authorised permit design. A monument sign that is value designed after the concrete foundation has been built. A multifamily wayfinding package delivered in stages that do not coincide with construction milestones. It's too late to rectify the discrepancy by then. This is precisely the challenge that the design-build signage method