When developers and property managers plan a new apartment complex or renovate an existing one, signage is sometimes considered as an afterthought, a line item crammed in after the amenities, landscaping, and finish packages have been finalised. That is a mistake. Multifamily signage is not ornamentation. It is infrastructure. It influences how potential tenants view a property before they ever visit a unit, how easy occupants traverse their neighbourhood, and how much a prop
