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When a potential tenant walks into an apartment property, the first thing he or she observes is the signage, not the leasing office furnishings or landscaping. The entry monument, the leasing office lobby sign, and the navigation signs leading to the pool and parking garage. These signs operate around the clock, in the sun, rain, snow, and salt air, silently performing the duties of a full-time brand ambassador. But signage does not endure forever. Property owners and manager

Phased development causes a signage difficulty that most developers only find out the hard way: The signs you need on day one of Phase 1 are not the signs you need when Phase 2 begins, and neither are what residents need after the property is completely leased and operational. Order everything at once, and you'll have to repaint or replace signs that don't fit the completed plan. Order signs step by phase with no master design, and you'll wind up with three distinct typefaces