Long before they provide value to the market, mergers and acquisitions generate value on paper. It must take place in the real world, on real buildings, real vehicles, and real storefronts—not simply on a boardroom deck—for two brands, two cultures, and two client bases to unite. The majority of M&A rebrands halt there. One of the most noticeable—and often mismanaged—aspects of any merger or acquisition is a brand transfer. Legal spends weeks on due diligence, finance models
