Consider this scenario: your branded van is parked at a red light next to a motorist who is checking their mirrors, staring at their phone, and half-thinking about what to eat. You have their attention for about three seconds at most. Your car wrap either stays in their mind or fades into the street's visual cacophony. This is the reality that every fleet owner faces. According to the Outdoor Advertising Association of America, a single wrapped car may provide 30,000 to 70,00