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Walk into any location that "feels right," whether it's a boutique hotel lobby, a hospital that doesn't feel like a labyrinth, or a corporate headquarters that makes visitors exclaim "wow" before anybody says anything, and you'll nearly always see the unseen hand of environmental graphics in action. Environmental graphic design (EGD) involves the use of signs, wall graphics, murals, navigation systems, and architectural finishes to influence how people perceive a physical env

When you go into a hotel lobby, a hospital, or a mixed-use housing complex, you are receiving two distinct signals at the same time, whether the space wants it or not. One message reads: "Whose space is this?" The second is "What is this place, and why does it matter to the people standing in it?" The first step is branding. The second is placemaking. And in the area of environmental graphic design (EGD), the most successful initiatives don't choose between the two; instead,